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Cole Vision

Cole Vision was founded in 1946 by Joseph Cole. It has since become one of the nation’s fastest growing providers of vision care, working in partnership with local optical providers like Pearle Vision, Sears Optical, JCPenny Optical, and Target Optical. Cole offers its members the benefits of personalized service with cost savings; a large network of highly knowledgeable optometrists, ophthalmologists, and pharmacies; fashionable optical options from its nearly 2,000 easy-access retail locations; a reputation for excellence. More than 80 million people now trust Cole for vision coverage that is reliable, accessible, and affordable.

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Choosing the Right Health Insurance

Cole Vision offers 3 principle plans designed for families and individuals seeking full vision benefits at an affordable price:
  • A comprehensive care benefit program that gives members access to eye examinations and corrective products. Members pay either no out-of-pocket expenses or pre-determined copayments.
  • The exam plus benefit program, which includes an eye examination for either no additional cost or a pre-determined copayment. Members also take advantage of discounts on corrective products.
  • The discount program offers members the lowest cost. It covers only scheduled eye examinations and some discounts on corrective products.


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