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Blue Cross and Blue Shield , Wisconsin

Since 1940, Blue Cross Blue Shield of Wisconsin (BCBSWi) has dedicated itself to providing the highest quality health care services to residents of its home state. In 2001, BCBSWi merged with United Wisconsin Services, and then, in 2003, with WellPoint Health Networks. Blue Cross Blue Shield has since emerged as Wisconsin’s largest health care provider—offering its members the most extensive network of licensed physicians and the most comprehensive health care plans.

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Choosing the Right Health Insurance

Join over 766,000 members in 39 Wisconsin counties by signing up for a Blue Cross Blue Shield health care plan!

  • Health Savings Account (HSA), a plan that allows members to make tax-deductible contributions to a health savings account that they can use to fund medical expenses. Members combine their health savings accounts with either a Blue Cross Blue Shield of Wisconsin or CompcareBlue plan for an outstanding, cost-effective health benefits package.


  • Personal Choice, a plan that provides customized health care for those who do not fit into standard health care profiles. Applicants must be between the ages of 1 and 64.


  • TempPlan, a plan that offers inexpensive interim medical care for those who are temporarily without health insurance coverage.
For small business owners with 2-50 employees, the following affordable Blue Cross Blue Shield Wisconsin and CompCareBlue PPO, HMO and POS plans are available:

  • Health Savings Account (HSA) PPO
  • Health Savings Account (HSA) Open Access
  • Business Options PPO
  • Business Options PPO Plus
  • Business Options Open Access Plus
  • CompCareBlue HMO
  • CompCareBlue Open Access (POS)
  • Blue Cross Blue Shield of Wisconsin PPO
  • Blue Cross Blue Shield of Wisconsin HSA PPO
  • CompCare HSA Open Access
For large business owners with over 51 employees, the following affordable Blue Cross Blue Shield Wisconsin and CompCareBlue PPO, HMO and POS plans are available:

  • CompCareBlue Open Access
  • CompCareBlue POS
  • CompCareBlue HMO
  • Blue Cross Blue Shield of Wisconsin PPO
  • Blue Cross Blue Shield of Wisconsin OnePlan PPO
  • Blue Cross Blue Shield of Wisconsin HSA PPO
  • CompCareBlue HSA HMO
  • CompCareBlue HSA Open Access
  • CompCareBlue HSA POS


  • Value Plans, select from Blue Cross Blue Shield Wisconsin’s most popular HMO, Open Access and PPO plans. All plan options are preset and extremely affordable.


  • Medicare Eligible, over 50,000 seniors have already taken advantage of Blue Cross Blue Shield Wisconsin’s plans to enhance their Medicare health plans. Choose from Value Plus, SmartChoice High Deductible and SmartValue Private Fee for Service. Other restrictions may apply.


  • DentalBlue, choose from a number of preferred provider organization (PPO) plans or health maintenance organization (HMO) plans.


Blue Cross Blue Shield of Wisconsin is headquartered at:

401 West Michigan Street
Milwaukee, Wisconsin 53203

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